Preheat your oven to 250°F. While the oven is heating up, remove the membrane from the back of the ribs. This will help the dry rub to penetrate the meat more effectively.

Mix together the dry rub seasoning blend in a bowl. Combine the paprika, garlic powder, onion powder, chili powder, black pepper, kosher salt, cayenne pepper, and brown sugar. Mix thoroughly to ensure that all the spices are evenly distributed.

Apply the dry rub to the ribs generously, making sure to cover all sides. Be sure to massage the dry rub into the meat to help it penetrate more deeply. Place the ribs on a wire rack set over a baking sheet.

Put the ribs in the oven and let them cook for 4-5 hours, or until the meat is tender and falling off the bone. You can test the ribs for doneness by inserting a toothpick into the thickest part of the meat. If it slides in easily and the meat pulls away from the bone, the ribs are done.

Once the ribs are cooked, remove them from the oven and let them rest for a few minutes. This will help the juices to redistribute throughout the meat.

Serve the ribs with your favorite sides and enjoy! Some traditional Memphis-style sides include coleslaw, baked beans, and potato salad.