KitchenAid Brand Review and History of the Company

KitchenAid is a well-known brand of kitchen appliances that has been in business for over a century. The company was founded in 1919 by the Hobart Corporation, and it initially focused on producing mixers for commercial use. Since then, KitchenAid has expanded its product line to include a wide range of kitchen appliances and accessories, including blenders, food processors, cookware, and more. We own at least 15 KitchenAid appliances, and do much of our own at-home cooking with KitchenAid.

One of KitchenAid’s most popular product lines is their stand mixers. These mixers are available in a variety of colors and sizes, and they are known for their durability and versatility. The mixers come with a range of attachments, such as a dough hook, a flat beater, and a wire whip, which make it easy to mix, knead, and whip ingredients. The mixers are also designed with a tilt-head feature that allows you to easily access the bowl and change out attachments.

Another popular KitchenAid product is their food processor. These appliances are available in various sizes and come with a range of attachments that allow you to chop, puree, shred, and slice ingredients. The food processors are designed with a wide feed tube that can accommodate larger ingredients, and they come with a range of accessories that allow you to customize your food processing experience.

KitchenAid also offers a range of blenders, which are known for their powerful motors and durable design. The blenders are available in a range of sizes and come with various features, such as multiple speed settings, pulse options, and pre-programmed settings. The blenders also come with a range of accessories, such as blending jars, travel cups, and lids, which make it easy to use them for a variety of tasks.

In addition to their stand mixers, food processors, and blenders, KitchenAid offers a wide range of other kitchen appliances, including coffee makers, toasters, and ovens. Their coffee makers are designed with a range of features, such as multiple brewing settings, programmable timers, and automatic shut-off options. The toasters are available in various sizes and colors, and they come with a range of features, such as multiple toasting settings and defrost options. The ovens are available in various sizes and styles, and they come with a range of features, such as convection heating, multiple cooking modes, and easy-to-use controls.

In addition to their kitchen appliances, KitchenAid also offers a range of cookware and bakeware. Their cookware is available in a range of materials, such as stainless steel, aluminum, and cast iron, and it is designed to provide even heating and excellent performance. The bakeware is available in various shapes and sizes, and it is designed to make it easy to create a wide range of baked goods.

One of the things that sets KitchenAid products apart from other kitchen appliances is their attention to detail and commitment to quality. All of their products are designed to be durable, reliable, and easy to use, and they are made with high-quality materials and components. KitchenAid products also come with a range of warranties and customer support options, which make it easy to get help if you experience any issues with your appliance.

Overall, KitchenAid is a brand that has earned a reputation for quality, durability, and versatility. Their products are designed to meet the needs of home cooks and professional chefs alike, and they are available in a range of sizes, colors, and styles to fit any kitchen decor. Whether you are looking for a stand mixer, a food processor, a blender, or any other kitchen appliance, KitchenAid is a brand that you can trust to deliver top-notch performance and excellent value.

KitchenAid History


KitchenAid is a well-known brand that has been a household name for over 100 years. The brand is known for its high-quality kitchen appliances, including stand mixers, blenders, food processors, and more. KitchenAid has a long and fascinating history, which began with its founder, Hobart Manufacturing Company.

The Hobart Manufacturing Company was founded in 1897 in Troy, Ohio, by Herbert Johnston. The company was initially focused on producing electrical motors, but in 1914, the company introduced the first-ever commercial-grade stand mixer, which was designed for professional bakers. This stand mixer was named the KitchenAid, and it quickly became a popular tool among bakers.

In 1919, the Hobart Manufacturing Company launched a home version of the KitchenAid mixer, which was sold door-to-door by women who demonstrated the mixer’s capabilities. The mixer was marketed as a time-saving device that could help women prepare food more efficiently, and it quickly gained popularity.

Throughout the 1920s and 1930s, KitchenAid continued to innovate and expand its product line. In 1927, the company introduced a food chopper attachment for the stand mixer, and in 1937, KitchenAid introduced a dishwasher, which was the first dishwasher designed for home use.

During World War II, KitchenAid shifted its focus to producing military equipment, such as aircraft propellers, but after the war ended, the company returned to producing kitchen appliances. In the 1950s, KitchenAid introduced a range of new products, including blenders, food processors, and coffee makers.

In the 1980s, KitchenAid was acquired by the Whirlpool Corporation, which helped the brand expand its global reach. In the decades since the acquisition, KitchenAid has continued to innovate and introduce new products. Today, KitchenAid is one of the most well-known and respected kitchen appliance brands in the world.

In addition to its high-quality products, KitchenAid is known for its iconic design. The brand’s signature stand mixer, which features a sleek, curvaceous design, has become a design icon and has been featured in numerous museum exhibitions.

Today, KitchenAid is owned by the Whirlpool Corporation, which is one of the largest home appliance manufacturers in the world. The Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan. In addition to KitchenAid, the Whirlpool Corporation also owns several other well-known home appliance brands, including Maytag, Amana, and Jenn-Air.

In recent years, KitchenAid has continued to innovate and expand its product line. The brand has introduced a range of smart appliances, including refrigerators, ovens, and dishwashers, that can be controlled using a smartphone app. KitchenAid has also continued to expand its product line, introducing new products such as blenders, food processors, and immersion blenders.

Despite the many changes that have occurred over the years, KitchenAid remains committed to its original mission of helping people prepare food more efficiently and effectively. The brand’s products are designed to make cooking and baking easier and more enjoyable, and KitchenAid continues to be a beloved brand among home cooks and professional chefs alike.

Customer Reviews of KitchenAid

KitchenAid is a renowned brand known for its high-quality kitchen appliances. The company offers a wide range of products, including stand mixers, blenders, food processors, and more. While there are many options available on the market, KitchenAid has always been a popular choice among consumers. In this article, we will discuss the overall online reviews of KitchenAid products.

Overall, the online reviews for KitchenAid products are quite positive. Customers love the brand’s durability, performance, and sleek design. The most popular product in the KitchenAid lineup is the stand mixer, which has received rave reviews from both amateur and professional chefs.

One of the most common themes in the online reviews is the durability of KitchenAid products. Customers have reported using their KitchenAid appliances for years without any issues. This is particularly true for the stand mixer, which is known to last for decades. Many customers have stated that their KitchenAid stand mixer is a family heirloom that has been passed down from generation to generation.

Another common theme in the online reviews is the performance of KitchenAid products. Customers have reported that the appliances work exceptionally well and are incredibly versatile. For example, the KitchenAid stand mixer can be used to make everything from bread dough to whipped cream. Similarly, the KitchenAid blender is known for its ability to make smoothies, soups, and sauces with ease.


The design of KitchenAid products is another aspect that customers love. Many reviewers have praised the brand for its sleek and stylish designs. The stand mixer, in particular, is a standout product in terms of design. It is available in a variety of colors, so customers can choose one that matches their kitchen decor.

While the online reviews for KitchenAid products are mostly positive, there are a few common criticisms that come up in the reviews. One of the most common complaints is the price of KitchenAid appliances. Many customers feel that the brand is expensive, and some have reported that they can find similar products at a lower price point.

Another common criticism is the weight of the KitchenAid stand mixer. While the weight is necessary for the mixer’s stability and durability, some customers have reported that it is challenging to move around the kitchen.

Finally, some customers have reported issues with the customer service offered by KitchenAid. While this is not a widespread complaint, some customers have reported difficulty getting in touch with customer service representatives or resolving issues with their appliances.

In summary, the overall online reviews for KitchenAid products are positive. Customers love the brand’s durability, performance, and design. While there are some common criticisms, such as the price and weight of the stand mixer, these are relatively minor issues compared to the overall satisfaction that customers have with KitchenAid products. If you are in the market for high-quality kitchen appliances, KitchenAid is an excellent brand to consider.

KitchenAid’s Most Popular Products

KitchenAid is a well-known brand that produces a wide range of high-quality kitchen appliances and accessories. Some of the most popular KitchenAid items are:

  1. Stand Mixers: KitchenAid Stand Mixers are one of the brand’s most popular products. They come in various sizes and colors and can be used for a variety of baking and cooking tasks.
  2. Food Processors: KitchenAid Food Processors are versatile kitchen appliances that can chop, slice, shred, and puree ingredients. They are perfect for making everything from dips and sauces to pastry dough and pie crust.
  3. Blenders: KitchenAid Blenders are powerful and versatile kitchen appliances that can be used for making smoothies, soups, sauces, and more.
  4. Hand Mixers: KitchenAid Hand Mixers are lightweight and portable, making them ideal for small jobs like whipping cream, mixing batter, or making meringue.
  5. Coffee Makers: KitchenAid Coffee Makers come in a range of styles, from classic drip coffee makers to sophisticated espresso machines.
  6. Toaster Ovens: KitchenAid Toaster Ovens are compact and versatile appliances that can be used for toasting, baking, broiling, and more.
  7. Stand Mixer Attachments: KitchenAid Stand Mixer Attachments can transform your mixer into a versatile kitchen tool. Some popular attachments include the pasta maker, meat grinder, and spiralizer.

Overall, KitchenAid is a trusted brand that produces high-quality kitchen appliances and accessories that are loved by both professional chefs and home cooks alike.

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